This article was published on MJI News
Cannabis Content Studio PRØHBTD Announces Strategic Partnerships with Smell The Truth, Format Entertainment and Green St. Agency
LOS ANGELES, March 31, 2016 /Weed Wire/ — PRØHBTD®, the leading legal cannabis media brand and content studio, proudly announces new strategic partnerships with best-in-class companies to further enhance digital media offerings that serve medical cannabis brands. Companies involved include the top consumer cannabis news site Smell The Truth, award-winning film and TV music supervisors Format Entertainment, and dynamic creative agency Green St.
“Video is arguably the most effective and engaging storytelling medium and cannabis brands need seasoned professionals to help tell these stories in a way that connects with key audiences. These new partnerships directly support our mission to produce premium cannabis-themed video while driving awareness for our integrated brand partners,” said PRØHBTD Co-Founder Drake Sutton-Shearer.
The Smell the Truth partnership provides PRØHBTD with access to its vast global audience stemming from their relationship with SFGate, the seventh largest daily newspaper website in the U.S., owned by Hearst Media. In addition, Smell the Truth now has access to the PRØHBTD content library which includes more than 100 broadcast-quality videos covering entertainment and informational topics, including shows “Get LOUD!” starring Slink Johnson of Adult Swim/Black Jesus fame, “Modern Grower” hosted by VICE favorite Felix Fang, “Pot Pie” with the Herbal Chef Chris Sayegh, how-to cook with “The Smoking Pot” and access to animated educational content from the PRØHBTD LEARN channel.
“PRØHBTD offers compelling content with expert production value that connects with our sophisticated Smell The Truth community” said the company’s president Dean Arbit. “The PRØHBTD management team are seasoned big brand entertainment executives and know their craft better than anyone else in the legal cannabis industry.”
For the past 15 years, Format Entertainment has provided music supervisory expertise and vision to some of the most successful films and TV shows, including Guardians of the Galaxy, Pitch Perfect 1 & 2, Straight Outta Compton, The Avengers, and, most recently on the hit TV show Empire. With this new partnership, Format’s music production division now actively provides original music for inclusion in each PRØHBTD show, ensuring cannabis brands a premium Hollywood music experience.
“Format works with best-in-class companies run by trusted professionals that produce stunning premium content and provide valuable services to exciting, important and growing audiences. Partnering with PRØHBTD was a natural decision for us and we are excited to be part of the team,” says Dave Jordan, CEO Format.
Los Angeles-based agency Green St. has built cannabis brands such as Apothecanna, Gpen, Nexus Glass, Honey Supply, Bhang Chocolate and more with creative solutions that elevate brands above the noise of a competitive marketplace. The agency exclusively represents top celebrities in the cannabis space, including Melissa Etheridge, The Game, Dirty Heads, Waka Flocka Flame, Sublime with Rome, ILoveMakonnen, Flosstradamus and the Dennis Hopper Estate. Green St. now offers their brand clients video production services and distribution through PRØHBTD Studios and the PRØHBTD content distribution network in front of more than 100 million potential online viewers, while also co-producing a new cannabis show with the PRØHBTD team.
“In our new series “Going Green”, we enlisted PRØHBTD as a production partner and distribution channel to share a variety of highly entertaining celebrity-driven stories about the nuts and bolts of building a cannabis brand” said Green St. Co-Founder Joshua Shelton. “Viewers will come away inspired to start their own ventures in the cannabis industry while watching Green St.’s celebrity roster launch their brands.”
The video creation process timeline varies, depending on the style, format and the needs of the partner. All video content is distributed with a multi-channel approach across the PRØHBTD network reaching millions of consumers, in addition to working directly with brands to offer content marketing solutions that drive increased exposure and brand lift.
PRØHBTD.com launched in August, 2015 and is the premier lifestyle destination for original video, information, stories and hand-selected products for modern medical cannabis enthusiasts.
PRØHBTD Studios is the leading content studio for the medical cannabis industry producing original programming providing cannabis brands with unparalleled content production and content marketing solutions.